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W.A.R.? - What Are Records?

W.A.R.? - What Are Records? is a Boulder, Colorado based independent record label founded in 1991 by former EMI A&R executive Rob Gordon.

Gordon doctored an alternative to the traditional royalty deal, an arrangement whereby the artist receives the "variable profit” so coveted by labels, with W.A.R.? taking a fixed percentage fee. W.A.R.? and the artist mutually agree to marketing expenses (adjusted by sales plateaus) in order to create a responsible sustainable relationship. What Are Records? is currently developing a new arm of the label, called More Than Records.

Artists

• Stephen Lynch
• David Wilcox
• The Samples
• Whitest Kids U'Know
• Levinhurst
• Fancey
• Maceo Parker
• The Ocean Blue
• Sally Taylor
• Melissa Ferrick
• the innocence mission
• Lloyd Cole
• Glenn Tilbrook
• Tim Finn

See also

• List of record labels