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Neil Postman (March 8, 1931 - October 5, 2003) was an American professor, media theorist, and cultural critic who is best known by the general public for his 1985 book about television, Amusing Ourselves to Death. For more than forty years, he was associated with New York University. Postman was a humanist, who believed that "there is a limit to the promise of new technology, and that it cannot be a substitute for human values." [1]
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Postman was born and spent most of his life in New York City. In 1953, he graduated from State University of New York at Fredonia where he played basketball. He received a master's degree in 1955 and an Ed.D in 1958, both from the Teachers College, Columbia University, and started teaching at New York University (NYU) in 1959.
In 1971, he founded a graduate program in media ecology at the Steinhardt School of Education of NYU. In 1993 he was appointed a University Professor, the only one in the School of Education, and was chairman of the Department of Culture and Communication until 2002. Among his students are authors Dennis Smith, Jay Rosen, Joshua Meyrowitz and Paul Levinson.
Postman wrote 18 books and more than 200 magazine and newspaper articles for such periodicals as The New York Times Magazine, The Atlantic Monthly, Harper's, Time Magazine, The Saturday Review, The Harvard Education Review, The Washington Post, Los Angeles Times, Stern, and Le Monde. He was the editor of the quarterly journal ETC.; A review of General Semantics (founded by S.I. Hayakawa in 1943) from 1976 to 1986. He was also on the editorial board of The Nation.
Postman's best known book is Amusing Ourselves to Death, published in 1985, a historical narrative which deplores the decline of the communication medium as television images have replaced the written word. Postman argues that television confounds serious issues with entertainment, demeaning and undermining political discourse by making it less about ideas and more about image. He also argues that television is not an effective way of providing education, as it provides only passive information transfer, rather than the interaction that he believes is necessary to maximize learning.
He draws on the ideas of media theorist Marshall McLuhan to argue that different media are appropriate for different kinds of knowledge, and describes how oral, literate, and televisual cultures value and transfer information in different ways. He states that 19th century America was the pinnacle of rational argument, an Age of Reason, in which the dominant communication medium was the printed word. During this period, complicated arguments could be transmitted without oversimplification. Amusing Ourselves to Death was translated into eight languages and sold 2,000,000 copies worldwide.
Neil Postman defines “Technopoly” as a society that believes that “the primary, if not the only, goal of human labor and thought is efficiency, that technical calculation is in all respects superior to human judgment ... and that the affairs of citizens are best guided and conducted by experts.” [2]
Postman argues that the United States is the only country to have developed into a Technopoly. He claims that the U.S has been inundated with Technophiles who do not see the downside of technology. This is dangerous because Technophiles want more technology and thus more information. However, according to Postman, it is impossible for a technological innovation to have only a one-sided effect. With the ever-increasing amount of information available Postman argues that: “Information has become a form of garbage, not only incapable of answering the most fundamental human questions but barely useful in providing coherent direction to the solution of even mundane problems.” (Postman, 1992. p.69)
In an interview on January 17 1996, Postman re-emphasized his solution for Technopoly, which was to give students an education in the history, social effects and psychological biases of technology, so they may become adults who “use technology rather than being used by it”. [1]
Postman has been criticized by some as being a luddite, despite his statement in the conclusion of Amusing Ourselves to Death that "We must not delude ourselves with preposterous notions such as the straight Luddite position."
Postman delivered a speech at the National Convention for the Teachers of English in 1969 titled "Bullshit and the Art of Crap-Detection". In it Postman encouraged teachers to help their students "distinguish useful talk from bullshit". He argued that it was the most important skill students could learn, and that teaching it would help students understand their own values and beliefs.
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