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| 3+ Latvia | |
|---|---|
| Launched | 2003 |
| Owned by | Modern Times Group |
| Audience share | 5.2% (May '07, TNS) |
| Country | United Kingdom |
| Broadcast area | Latvia |
| Website | http://www.3plus.lv |
3+ Latvia is a television channel owned by the Modern Times Group broadcasting to the Russian language minority in Latvia from the United Kingdom. It was launched in early 2003. [1].
Its programming consists of simulcasts of Russian entertainment shows, and benefits from MTG's ownership in STS Media and DTV.
Latvia has a large Russian-speaking minority and as terrestrial broadcasting in Russian i restricted, there has been a large growth in cable television where Russian channels are broadcast. 3+ is the second most popular Russian channel in Latvia with a viewing share of 5,2 percent in May 2007, ahead of Ren TV Baltic, but after the dominating Pervyi Baltiiskii Kanal Latvia. [2]
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